Fahlgren Mortine

Founder’s Award Client Engagement Summer Intern, PR + Marketing

US-OH-Columbus
ID
2017-1358

Overview

Fahlgren Mortine is seeking a full-time marketing (advertising) and communications (public relations) summer intern for the Founder’s Award program in its Columbus, Ohio office. The selected candidate will gain experience working in an integrated marketing and communications firm, as well as the chance to learn about the intersection of paid, earned, owned and shared channels.

 

Undergraduate college sophomores and juniors with marketing and communications experience are encouraged to apply for the paid 10-week internship, which will begin in May/June 2018. 

 

Additional Details:

  • Compensation: The full-time summer intern is paid $12/hour. The Founder’s Award also includes a $1,000 scholarship for the recipient.
  • Office hours: Monday through Friday, 8:30 a.m. to 5 p.m.

Application Details:

Before applying for this position, please sign in to our Careers page and ensure one PDF document with the following is uploaded under the “Resume” section of your profile.

  • Current resume
  • Cover letter explaining your skill set and why you should be considered for this opportunity
  • Completed Founder’s Award application assignment (details below)
  • Two work/class writing samples (such as published articles, news releases, fact sheets, memos, plans, essays, research papers, creative briefs, PowerPoint presentations, etc.)

The deadline to apply is Friday, January 12, 2018.

Responsibilities

  • Conducts new business and client/competitor research and analysis
  • Develops media lists, blogger lists, editorial calendars and media results reports
  • Participates in both internal team and client meetings
  • Writes news releases, website copy, fact sheets, collateral copy, social media content and other materials, and may support the development of integrated campaign materials including case studies, eBooks, etc.
  • Conducts social media and brand research as well as audits
  • Interacts with local, trade and national media, as well as bloggers, when appropriate
  • May assist with planning and onsite execution of client events, conferences, meetings and booths
  • Other duties, as assigned 

Other opportunities for professional growth:

  • Exposure to a broad agency setting with communications, marketing, strategic planning, media, creative and digital disciplines
  • Opportunity to tailor existing internship program to meet individual needs
  • Opportunity to develop proficiencies with leading-edge communications technology research tools, including CisionPoint and Critical Mention
  • Opportunity to write creative and media briefs, and blog posts
  • One-on-one mentoring with designated individuals
  • Ability to cultivate diverse skills through a well-rounded experience by working in a variety of industries, including consumer, non-profit, business-to-business, education, healthcare, retail, technology and tourism accounts
  • Exposure to a variety of marketing and communications focus areas, including media relations, internal communications, investor relations, industry analyst relations, public affairs, strategic research, branding, crisis communications, social media, media planning and buying, paid search, brand planning and more

Qualifications

To apply, you must be a full-time undergraduate student. While preference is given to public relations, communications, marketing, advertising and journalism majors, all applicants will be considered. Prior internship experience in public relations, communications, marketing or journalism is also a plus.

 

Ideal applicants possess:

  • Strong research, organizational and writing skills
  • A proven understanding of marketing and communications, social media and online and traditional media
  • Excellent communication skills
  • Proficiency using AP Style is preferred
  • Solid critical thinking skills
  • Ability to take initiative and assume responsibility
  • Ability to work independently and in team settings
  • Excellent attention to detail, including proofreading
  • A positive attitude and drive
  • Strong Microsoft Word, Excel and PowerPoint skills

 

 

Fahlgren Mortine 2018 Founder’s Award Application Assignments

 

Please complete one of the following assignments and include this assignment when submitting your application materials.

 

Writing and Research

Burger World is launching a new product just in time for summer: their Super Sandwich. The Super Sandwich is an ice cream sandwich that will consist of two chocolate chip cookies filled with either vanilla or chocolate ice cream. Burger World will be launching it at Fast Food World, an upcoming trade show in Orlando, Fla. The event will be at the Orange County Convention Center May 23-27, 2018, and Burger World will be exhibiting at booth #1600. In their booth, they will be showcasing their new product and offering free samples to guests. Burger World will be hosting a VIP taste-testing event for media at 9 a.m. on May 23 before the show opens to the public at 10 a.m. They want 30 reporters to attend the pre-show event. More information on the product, as well as a coupon for a free Super Sandwich, can be found at BurgerWorld.com/SummerTreat.

 

Our clients at Burger World want to make sure the product launch is a huge success and have asked for our help with promoting the product. As we develop and execute a fully integrated marketing and communications plan, we will gauge our success on coupon downloads, VIP event attendees and media coverage. 

 

Tactics in the plan will include a news release as well as a promoted post campaign on Facebook. Using the hypothetical facts above, please review the prompts below and complete either assignment A or B. Feel free to use creative license in adding facts not included above, if you feel they will contribute to the completeness of the assignment.

 

Assignment A – News Release Assignment

Using the hypothetical details above, draft a news release announcing the new product and event to the media. The release should adhere to AP Style guidelines. Please complete to the best of your ability and include in your one PDF of internship application materials.

 

Assignment B – Promoted Post Creative Brief Assignment

Our copywriter and designer will be creating a series of three social posts and images, which we will then promote to our specific target audience through Facebook. To provide this team with the details from above, we need you to answer the following questions from our creative brief. Please complete the questions to the best of your ability and include in your one PDF of internship application materials.

  1. Situation – what is the real challenge/opportunity we are trying to address?
  2. Goals – what is the Communication/Brand/Advertisement trying to accomplish?
  3. Target audience – who are we talking to?
  4. Target insight – what do we know about them that will help us?
  5. Message – what’s the single most important message we want the target audience to take away? It must be unique and ownable.
  6. RTBs – what are the reasons to believe?
  7. What else – is there anything else worth thinking about that might help us get to great creative work?
  8. Executional mandatories – are there any mandatory considerations (print ad, radio spot, TV spot, digital, brand guidelines, tone, logos, taglines, call to action, URL, legal copy etc.) we need to consider?

 

About the Award

The Fahlgren Mortine Founder's Award, created in 2000, is named in honor of the founder of the Public Relations Student Society of America, Walt Seifert. A fierce advocate of free speech and accuracy in the media, Seifert had more than 4,600 letters-to-the-editor published in his lifetime. In addition, Seifert was devoted to the professional success of his students. Throughout his life, Seifert touched the lives of countless young professionals, challenging them to sharpen their critical faculties and communication skills. The Founder’s Award seeks to carry on his legacy by offering students an opportunity to work with marketing and communications professionals dedicated to mentoring and professional growth.

 

Each year, Fahlgren Mortine selects one college student as a Founder’s Award recipient, a premier program for marketing and communications students. This award provides a paid, full-time summer internship, plus a $1,000 scholarship. 

 

Fahlgren Mortine strives to make this program one of the best in the nation. The Founder’s Award intern will be introduced to all aspects of marketing and communications, including strategic planning, research, media relations, social media engagement, writing, internal communications, special events and online communications. Interns are exposed to a variety of industries to provide a well-rounded experience. In addition, interns are also involved in team meetings, brainstorming sessions and much more. Fahlgren Mortine seeks to provide its interns with the tactical experience that will help them build a meaningful resume and portfolio, in addition to meeting individual needs and career goals.

 

About Fahlgren Mortine

Fahlgren Mortine, a four-time PR News Top Place to Work, is one of the nation’s largest independent marketing and communications agencies with 2016 revenue of approximately $31 million. The agency is headquartered in Columbus, Ohio, with locations in Cleveland and Dayton, Ohio; Charleston, W. Va.; Boise, Idaho; Denver, Colo.; Myrtle Beach, S.C.; Miami, Florida; Chicago and New York City. Fahlgren Mortine provides an integrated offering to clients around the world with industry specializations in business-to-business, consumer and retail, education, healthcare, technology, and tourism/economic development and lifestyle brands. Capabilities include social media, digital services, advertising, public relations, research, branding, media planning/buying, creative and design. For more information, visit www.fahlgrenmortine.com.    

 

Please, no phone calls. Relocation will not be provided.

 

Fahlgren Mortine is an Equal Opportunity Employer.

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